It's the only mortgage origination system of its kind. That's why it's patent pending. The leads are FREE.

Always free. Every day. 24/7. No monthly fees. Pay only for loans (upon closing).

That's right, we'll state it again: our leads are FREE - all day and every day. If a borrower wants to look up your website, send you an email or even phone you up and meet in person to review a customized Good Faith Estimate of your loan product it costs you nothing.

You only incur a cost when your lead stops being a lead and becomes an actual loan, which doesn't happen until closing. We send you borrowers that are ready to lock and therefore very likely to close, so you pay at closing. If you don't close you don't pay.

Unlike sales leads, you don't pay up front for the pleasure of competing against three other lenders. Our borrowers have already reviewed a list of lenders online and chosen to close with you specifically. Once we send the borrower to you, you compete against no one and you don't pay unless you close.

Where do our borrowers come from? advertises through an extensive network of branded online portals, from the Wallstreet Journal online to USAToday.com, SmartMoney.com and more. This network is aggregated by one of the largest online advertising agencies in the world, reaching over 70% of all online traffic and generating hundreds of thousands of impressions every week. We keep you informed every time we launch a new campaign so you can be ready. It's a powerful marketing channel creating a pipeline you can't ignore, especially since the leads are FREE.

There is no reason every loan officer at your company should not be in their chair bright and early every morning surfing this pipeline, fielding phone calls from inquiring borrowers and locking loans. It costs you nothing to do this.

With tools like Bond Rate Monitor, your LO's can "flex time" by working the night and weekend "shift". When you're business goes online with , this valuable rate monitoring tool enables you to grant rate lock agreements at night or on the weekends when most borrowers do their shopping online.

Our borrowers are using The Loan Matrix on our site to find YOU, an experienced, competent and competitive lender or mortgage broker, by searching through sample Good Faith Estimates for various loan scenarios. When they find you on the matrix, a single click sends out a rate lock request to your email inbox. Included in the rate lock notification sent to you via email is a mini-1003 application.

This mini-1003 includes all three of the borrower's credit scores and a credit profile which includes gross income and important upfront disclosures regarding late payments, bankruptcy and other important factors necessary to qualify the borrower. In fact, they have already purchased and reviewed their credit report online at myFico.com.

The Loan Matrix is a live, online spreadsheet. It features a "type" code system that allows you to flag your listing for important features, such as payment option, interest only, single close new construction, no income/no asset, etc. This unique feature allows you to effectively market your entire loan portfolio.

You can also save your listings in template form. This allows you to easily post and revise your sample Good Faith Estimates on a daily or hourly basis with minimal effort. You can even set an expiration date for your listing to expire automatically at midnight.

Your responsibility to the borrower, provided they qualify, is to get them a loan locked as soon as possible with a rate lock agreement in writing. The borrower is prepared to work with you on getting a signed 1003 application completed and faxed back to you along with copies of any corroborating documentation you may deem necessary. They may also request you to prepare a signed, custom Good Faith Estimate for their individual loan scenario.

What's my cost? The borrower has made a deposit in the amount of 0.01% of the loan amount in order to gain access to The Loan Matrix, search lenders and get a rate lock. That's $10 for every $100,000 applied for. You MUST refund this deposit to the borrower upon closing or, at the borrower's request only, credit the deposit toward the amount of cash due at closing. If the loan application is declined, will refund the deposit in full less a 3% charge for credit card processing.

Please note: You may NOT recoup this cost by charging the borrower a fee. Borrowers come to us because we are a free service. All rate lock fees MUST originate from the wholesale investor (not from the broker or correspondent lender) and be disclosed up front on your sample Good Faith Estimate.

Please note, we don't let just anybody post loans in The Loan Matrix. All brokers and lenders are required to pass an electronic background check as well as pass an identity and licensing verification check for which we charge a nominal application fee of $29 (about the cost of one good lead). Additionally, we require that all brokers and loan officers have a minimum of 2 years of industry experience before we allow them to create an account with us.

Please keep in mind, we're in our launch phase around the country. Post launch, our application fee will most likely rise above $100 and we cannot guarantee how long we will be accepting new applications. Our goal is to make your membership in eRateLock.com an asset in and of itself.

is an exclusive club, make no mistake about it. Membership is a reward for brokers and lenders that have achieved longevity in the mortgage industry by observing best practices for the benefit of their borrowing clients. So once you're in, don't kill the goose that lays this golden egg.

U.S. Patent Pending #60/593468 (business system and method).